Central Courtyard League
Branding and Visual Identity Design for the intra-college sports fest at NID AP
National Institute of Design
Overview
The Central Courtyard League is NID Andhra Pradesh's annual intra-college sports fest, played amongst students from disciplines of foundation year, communication, industrial and textile design for a spirited showdown in 5-a-side football, volleyball, and badminton. The event is held at the heart of the campus— the central courtyard
The Idea
Drawing inspiration from the blackbuck, the official state animal of Andhra Pradesh, symbolizing agility, speed, and resilience; qualities that define the spirit of the tournament. The dynamic, lightning-like form embodies energy, force, and movement, aligning with the competitive nature of the league. The distinct shape extends into the broader visual identity, shaping promotional posters, social media assets, and event branding to create an electrifying experience.
