Content Design for JustAsk Chatbot
To create 8 Animated Explainers for UNFPA’s AI -digital engagement platform ‘JustAsk’ aimed to help young adults in India with sex health and reproductive rights.
United Nations' Population Fund
Overview
An estimated 218 million women around the world who want to avoid pregnancy are unable to access modern and effective contraceptives. This project by UNFPA and Bayer in India especially focuses on the use of digital technologies to support healthy sexual and reproductive behaviour, which informs family planning.
The Idea
Girgit Studios was tasked with content intervention and creation that is used in the chatbot, in form of 8 animated overview films and digital assets. The film topics were—
Puberty
Menstruation
Reproductive Tract Infection
Gender Identity
Safe Sex and Contraception
Sexually Transmitted Diseases
Safe Internet Use, and
Chatbot Overview Film
Designing content for topics such as gender identity, sexual health, contraception for a target group of 15-29 year olds requires sensitivity and care. The idea was to have a relatable hook which makes them feel at ease and eager to learn more. Mascots take turns to explain important matters with visual cues. I was responsible for the animation and compositing work of 7 out of the 8 films. The films were later shown in the UN General Assembly in 2024.
My Role
Animation
Motion Graphics
Compositing